Amplify Summit Recap – Casino, Bingo and Lottery

AffiliateINSIDER Amplify Summit Recap – Casino, Bingo & Lottery Spotlight – How to Get Ahead of Your Competition

The last panel of the AffiliateINSIDER Amplify Summit was the perfect note to end two days of discussion. Ideas and best practices were shared and delegates had the chance to discuss one of the most important niches in affiliate marketing – casino, bingo and lottery.

the Casino, Bingo and Lottery Spotlight – How to Beat Your Competition panel was moderated by Lee Ann JohnstoneCEO and Founder of AffiliateINSIDER. It was like the Spotlight on sports betting panel, sponsored by Partners.io.

They had an hour to discuss one of the most important aspects of this fast-paced and ever-changing industry: what can affiliate managers and marketers do to get ahead of their competition?

Trends and Motivation

When it comes to casino, bingo, and lottery, it’s very important that affiliates and affiliate managers know how to develop strategies that engage, convert, and retain players. Durability and fun are key factors. People want to come back to the same site over and over again, but they need to have a reason to do so. Companies need to know what to do to attract and retain players.

There are several trends to consider when planning how best to attract and retain players.

One of the biggest right now, and with the most flexibility, is gamification. Offering rewards and incentives to players will help keep them coming back again and again, and it helps the game become more routine.

It is also vital to offer slots with higher volatility than others. This means that most spins can result in a loss, but when a player lands a win, it tends to be higher.

The games also become much more complex. It is essential that affiliate managers and partners know their games inside and out, so that they can offer as much information as possible to their customers.

What Affiliate Managers Should Do

The role of the affiliate manager is incredibly important in the world of casino, bingo and lottery. Internal marketers need to make sure they have all the information and education they need to effectively tailor the player experience and let affiliate partners know what’s going on. This then allows them to present the best and most effective information to their own audience.

Self-regulation is also vital. This creates a much better environment for players and businesses, so all need to be aware and in control for an effective campaign that reaches as many people as possible safely and reliably.

Nowadays, it is essential that you leverage other platforms using your influencers. Gamers don’t just search for the games themselves, they also want to find them as part of a larger community. Anything instagram, ICT Tacor any other platform you might choose to target, it’s essential that influencers provide more than just game information.

Product placement should also be more obvious when the content is game-specific. Simply attaching links or creating a vague message without much information will not yield the necessary results.

To look forward

The casino, bingo and lottery industry is a constantly changing and evolving industry. Affiliate managers and marketers must be prepared to follow such changes if they want to see an improvement in terms of engagement and retention.

Bingo is a great example here. It used to be all about the community and the chat function, but that’s being abandoned by many companies because it’s just too expensive. If a brand wants to continue using them, it needs to be done right.

Affiliate marketers should also look for simple ways to encourage returning players to increase retention. A good example might be to offer a game where the game takes place on Friday but the results are only released on Saturday. Remember that casino and bingo players will play more often in the evening or late at night, which should be taken into account in your strategy.

Create new products to stand out and engage your users. Is there anything you can do to implement AI tools? There are so many options when it comes to looking to the future and what this sector of the iGaming industry might bring.

Casino, bingo and lottery – capture and keep players’ attention

If you want to stand out from your competitors in casino, bingo and lottery, you need to make sure that you provide a quality experience for your customers from start to finish. Make sure you are developing solid strategies that will help attract and hold your players’ attention.

There is no doubt that this is a subject to which we will return. AffiliateINSIDER Elevate Summit in June. Be sure to sign up now to be the first to learn how to improve your affiliate marketing!

In the meantime, be sure to watch the full panel video on Spotlight on Casino, Bingo and Lottery – How to Beat Your Competition here!