Buzz Bingo partners with Future Anthem to personalize the player experience

Future Anthem Delivers Amplifier AI Customization Module

Buzz Bingo, operator of the UK’s largest retail bingo chain and multi-award winning brand BuzzBingo.com, has partnered with leading AI solutions provider Future Anthem.

Future Anthem offers the revolutionary Amplifier AI sound customization module, the all-in-one product designed to personalize the player experience for everyone, which combines machine learning models and sophisticated data engineering.

Future Anthem’s unique algorithms – designed for the gaming industry – humanize behavioral data with AI to enable real-time personalization that increases retention rates and improves business performance.

The personalization improves game recommendations in the lobby and will help BuzzBingo.com, which offers the most popular slots and casino games in addition to online bingo, to optimize its game launch pipeline as well.

David Evans, Director of Digital Operations at Buzz Bingo, said: “Buzz Bingo strives to provide the best gaming experiences possible and we are always looking for new and innovative ways to improve our gaming products. Working with Future Anthem to Leveraging their predictive models that create personalized recommendations takes our site personalization to the next level – we’re impressed with the results and results at this early stage.

Chris Conroy, Chief Data Officer at Future Anthem, added, “Buzz Bingo integrating Amplifier AI’s customization module is another major endorsement of its capabilities. We’re excited to help them grow their offering, recommendations and player interaction to highlight Buzz Bingo as a standout online gaming brand.

Personalization is one of three Amplifier AI modules that casino operators and game studios can use to improve performance, alongside customer experience and performance optimization.