Competition in the bingo industry – London Business News

Bingo is a traditional game that can date back to the 18th and 19th centuries. There are popular bingo platforms like Winkbingo, which offers players the opportunity to play different variations of the game online. The game was forced into oblivion after being subjected to strict regulations and taxes. However, the creation of online gambling platforms has given way to the resurgence of bingo games.

Bingo is one of the most important games in online gambling. The UK is one of the top bingo countries with a turnover of over £130 million, according to Statista. It has also witnessed overwhelming acceptance in other parts of the world, including Asia.

Apart from the prevalence of digitization and online entertainment, another major factor responsible for the popularity of the game of bingo is the fact that it is a game of luck. Players have little or no input to influence the outcome of the game. There is no fixed strategy for playing the game. This ease of play makes many players prefer the game to the majority of other games available in line.

We could also talk about the mobile support as one of the factors responsible for its popularity. This will only be for bingo games but also for the entire gaming industry. The ability of players to access and play their games on their mobile devices has dramatically improved their participation. Other factors are innovations in gaming platforms, bonus offers, cultural and social inclination, and availability of game variants.

The online bingo game still maintains the identity of the game as in the traditional game. the rules of the game remain unchanged; crossing 5 numbers horizontally, vertically or diagonally makes you a winner in the game.

With many factors responsible for the popularity of bingo games, there has been a resultant player engagement. More players are now playing the online version of the game and making it popular. It has also increased the number of game providers around the world. Consequently, there has been a seemingly stiff competition to share gamers and gaming revenue in the industry.

Competition in the bingo industry is getting tougher. There are around 4 million regular bingo players in the UK. About 1,600 bingo providers (on-site and online) attempt to share these players, indicating competition in the industry.

What strategy do bingo brands use to win players over?

With such intense competition, it is imperative that bingo brands adopt different strategies to attract and retain players. Our research led to conclusions about five main strategies common to the most popular bingo brands. Therefore, a potential player seeking to dominate the game must learn these strategies. Each of the strategies is explained below

The bonus offer is generally a strategy for all sectors of the iGaming industry. The Bingo industry in particular uses this strategy to resuscitate the game. Each brand offers an enticing bonus offer that players cannot resist. There are bonus offers such as welcome bonus, deposit bonus and match bonus.

As if that weren’t enough, there are also promotional offers and loyalty packages to ensure players keep coming back to play. In addition, they offer lower wagering requirements than online casinos. This strategy has particularly encouraged players to place more importance on bingo games than on casino games.

Integration of several variants

The most popular variant of the bingo game is the 90 ball variant. Innovations brought other variants such as 80-bullet, 75-bullet and 30-bullet variants. To have an edge over competitors, some bingo sites offer more than one game variation. So players can explore and choose the one that suits them best.

Players believe that the 90-ball variant has less chance of winning. As such, they primarily consider bingo brands that offer a variant with fewer balls, such as the 75-ball and 30-ball variants. It is also possible for a bingo site to offer all these variants.

A demo game is a process by which a game provider allows players to play a particular game for free. This free game will not require the player to deposit real money before playing. At the same time, players will not be able to win real money after the game ends. However, you can redeem the demo game winnings to start real playing on the platform.

Demo games also allow players to familiarize themselves with the game. New players are likely to use a bingo site with demo games. Thus, bingo sites use the free play strategy to win over new players looking to play bingo.

Digital marketing is the most effective marketing strategy of the 21st century. Many bingo brands have adopted this strategy to stay on top of their game. Social media marketing targets a particular audience to convert some of them into customers. Each brand posts advertisements on Facebook and other social media platforms to display their bonus offer and promotions.

Search engine optimization (SEO) has also been a common strategy for attracting players to bingo sites. This marketing strategy has also allowed bingo brands to identify consumer behavior. The analysis facilitated designs for targeting, retargeting and converting players in the future.

Beyond all of the strategies we’ve outlined above, there is one important strategy that helps bingo sites retain players. This is the strategy of designing captivating sites. Players are fascinated by the great designs, simple interfaces and high user-friendliness websites. Big bingo brands make sure their websites are attractive enough to retain players.


Bingo games are one of the most important online gambling games. With the number of participants increasing every day, there has also been a resultant increase in the number of bingo sites. Thus, the company becomes more competitive.

Therefore, every brand has to use various marketing strategies to stay on top of their game. The strategies highlighted above are proven strategies that have facilitated the growth of notable bingo sites, thereby improving the popularity of the game.

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