Britain’s Got Talent has teamed up with Mecca Bingo for the upcoming TV series, which is set to return to UK TV screens this spring.
To mark the new partnership, Mecca Bingo plans to launch a range of Britain’s Got Talent bingo games, both on the operator’s website and at in-person venues. Prizes for the games, which launch April 4, include tickets to watch the show finale.
Another announcement, more closely related to the series itself, was made regarding the launch of Mecca Bingo’s Got Talent. The competition, which encourages budding talent to enter, takes the form of a six-week talent show.
Launching on April 11, the talent contest will take place at various Mecca venues across the country, with a grand finale to be held on May 21, at the brand new Mecca Bingo Luton. Prizes also include tickets to the final, as well as cash offers and the chance to be introduced to a talent agent.
Sam Fay, Head of Strategic Planning, Mecca Bingo, said: “We are big fans of Britain’s Got Talent here at Mecca, so becoming the Official Bingo Partner and bringing two entertainment brands together made sense.
“We can’t wait to see what talent Britain has in the spring, and having the chance to host our very own Mecca Bingo’s Got Talent in venues and online is the icing on the cake. This means we can offer something unique to our customers while they enjoy the new series.
A selection of newly created games, which will be featured on the Mecca Bingo site, include games such as Judges Jackpot, The Auditions and The Finals.