Playtika Bingo Blitz Announcement – GuruFocus.com

HERZLIYA, Israel, June 21, 2022 /PRNewswire/ — Bingo Blitz® – the Playtika® studio behind the world’s #1 free social bingo game[1] — today announced a partnership with Meals on Wheels America, the leading charity dedicated to ending hunger and isolation among seniors. The partnership will specifically address the issue of loneliness as a critical health and social issue in older populations, a cause chosen directly by Bingo Blitz players.

Starting today, Bingo Blitz will feature dedicated content, developed in partnership with Meals on Wheels, allowing players to make an impact through gameplay. The in-game event is part of the chef feature, where players collect ingredients while playing bingo and use them to cook a wide range of dishes in the app’s virtual kitchen. The game will also engage with its fans on social media and community platforms to highlight the significant issue of loneliness among the aging population in the United States.

Bingo Blitz will spend a total of $300,000 partnership with Meals on Wheels throughout 2022. A financial contribution of $200,000 will be donated directly to Meals on Wheels, and another $100,000 will focus on promoting the partnership through local activations. As part of these local activations, select Bingo Blitz players will have the chance to join game staff in cooking and delivering meals to Meals on Wheels customers. The global gaming community will also have the opportunity to write letters and choose gifts for seniors living in isolation.

“We know that oftentimes isolation — especially among older Americans who are housebound — is a hidden issue,” said Kristine Templin, Director of development. “But loneliness is disastrous for the health of older adults, and we need everyone to take meaningful action to address this growing problem. That’s why we’re so grateful to Bingo Blitz for their commitment to fighting loneliness. isolation and hunger of the elderly by our side.”

Difficult moments

Loneliness as a social and public health problem has attracted attention in recent years. The ongoing COVID-19 outbreak and the need for social distancing has left many seniors increasingly isolated at a time when they can no longer rely on friends and family to keep them company and provide them with products. first need. In many communities, Meals on Wheels has stepped in to play a vital role in closing this gap.

The story of Ollie, 83, is illustrative. Before the pandemic, she relied on her local church to provide community and social activities. Once the pandemic began, she began to feel isolated and lonely – a feeling that only worsened as her friends and family were no longer able to bring groceries safely or drive her. at his appointments. Regular visits from Meals on Wheels volunteers proved crucial in supporting his mental and physical well-being. Ollie, who worked as a cook for three decades, said: “These people are so friendly and the food is good too!She continued, “I’ve been through a lot in my life, but I don’t think I’ve ever been through anything that hurt so many people in the world.”

Make the difference

For Bingo Blitz, whose team has developed engaging game content and challenges entirely focused on Meals on Wheels, the partnership is representative of the game’s overall commitment to tackling senior loneliness and building community. by the game. Lior Itzhakgeneral manager of Bingo Blitz, comments:

“Everyone at Bingo Blitz is immensely proud to officially partner with Meals on Wheels America…we have always considered it part of our mission to bring people together from around the world to nurture a sense of community across borders. Unfortunately, there are also many people who need Meals on Wheels services. But there are also many people who have a strong desire to give back and offer help, however they can. We believe that our industry can “change the game of giving,” playing a key role in fostering this spirit of giving and helping raise awareness of this important social cause through play.

About Meals on Wheels America
Meals on Wheels America is the leading organization supporting more than 5,000 community programs across the country dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, with approximately two million staff and volunteers, provides nutritious meals, friendly visits, and security checks that enable American seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research, and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time.

Learn more about mealsonwheelsamerica.org.

About Flash Bingo

Flash Bingo® is the #11 free bingo game, with over 1 million daily active players on social media and mobile platforms forming a large community of players from around the world. At Bingo Blitz, we care about our players and are driven by a commitment to providing them with the highest quality product and user experience. Through exciting stories, innovative features and mega prizes, our mission is to reinvent the way people play Bingo. Our unique social platform and content makes it fun and easy for millions of people to play and connect around the world.

About Playtika
Playtika® Holding Corp. (NASDAQ: PLTK) is a market leader in mobile gaming technology and entertainment with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free social games on social networks and, soon after, on mobile platforms. Based in Herzliya, Israeland guided by a mission to entertain the world through endless ways to play, Playtika has offices around the world and employs over 4,000 employees.

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[1] According AppAnnieBingo Blitz is the world’s most popular free bingo game by global downloads from January to Dec 2021 on iOS and Google Play.

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