Pragmatic Play, one of the iGaming industry’s leading multi-product providers, has seen its bingo content roll out with bet365, extending its strategic partnership with the leading operating giant.

Following a landmark deal in May 2022 to supply its library of slots, Pragmatic Play’s award-winning Bingo product is now set to be available to players through the bet365 lobby.

Initially live in the UK and on bet365’s global marketplace, the deal will see Pragmatic Play’s offering go live in other countries in the near future.

The new agreement extension allows customers of the key operator to enjoy Pragmatic Play’s wide range of state-of-the-art bingo variants, including classic variants such as 90 and 75 balls, as well as the innovative drop jars and the seasonal Pumpkin Blast, in addition to the upcoming exclusive game, Dazzling diamond.

bet365 is one of the world’s largest operators and this expansion marks another important step in Pragmatic Play’s global growth ambitions.

Claire McDaid, vice president of bingo at Pragmatic Play, said“Our partnership with a powerhouse such as bet365 represents a significant step in our development of the sector. We are honored that this highly regarded and reputable brand has joined the Pragmatic Play bingo network.

“Proudly supplying both slots and bingo to one of the most renowned names in the industry is a crucial boost to our profile and strengthens our offering as a multi-vertical provider. The opportunity to place our games in front of a large number of new players is an incredible boost to our global growth ambitions and we couldn’t be happier.

A bet365 spokesperson said: “Pragmatic Play’s breadth of content needs no introduction to today’s discerning gamers and as such we are delighted to be able to offer its bingo portfolio as well as its slots.”

“bet365 offers a first-class betting and gaming entertainment experience and the new Bingo suite at our disposal fits perfectly with the quality we offer our players.”

Pragmatic Play currently produces up to seven slot titles per month, while offering live casino, virtual sports and bingo games as part of its multi-product portfolio, available through a single API.

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